6 Best Steps to Setup your First Website [2021]

In this world of contantly changing internet world we need a modern marketing strategy which can help increase our product’s or brand’s online presence so that more and more consumers get aware of it.

Digital Marketing is a term coined to achieve the above. It uses various marketing strategies, tools, plans etc.

In this modern era of a digital world, people and companies are on the Internet for information. People visit websites primarily to find information and to purchase goods online hence if you’re in the business world, information is critical.

You need to have a website for your customers. Period.

It needs to contain information about what you can do for them. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

6 best steps to setup your first website - red web tigers

Which are the 6 necessary steps you need to follow when getting your first website built?

1. Domain Name and Hosting

2. Website Design

In 21st century, website is an online door to your business. Millenials, Gen-X consumers first search online about the product or service they need, and then take decision to buy it on the basis of few valid points.

3. Tracking

Keep track of everything that is happening on your website. You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages.

Tracking is important because it gives you the required feedback on how people are using your website so that you as a business owner can later update the design, add more content etc based on this feedback. For example - you can compare 2 CTAs and measure their click frequency.

4. SEO (Search Engine Optimization)

People are sitting on mobile phones and searching before making a decision about buying a product or service. But, if your product or service is NOT even displayed in search results then HOW would some person find it? This getting your website displayed in search results of top search engines such as Google, Yahoo, Bing etc is called Search Engine Optimization.

There are multiple parameters which help your website rank or rank higher in the search results. You can check whether your website fulfills all these parameters using following tools.

5. Advertising

It is easy to advertise online if your business has a website or just a landing page providing key information about your business services or products. There are lots of ways to advertise your products or services through the Internet.

The more you attract, the more you sell.

6. Digital Marketing

Now, you may ask what is this?

Digital marketing a mix of strategies which help you attract, manage and retain customers you gathered online. It involves :-